ICON logoICON | MENTAL PERFORMANCE
Mental training for competitive athletes

30 days of mental training. Already planned.

One short lesson and a three-step protocol a day, so you stay composed in the moments that decide the match.

  • 10–15 minutes a day
  • Printable journal
  • Arabic and English editions
Get the guide From $29 · One-time payment · Instant download
The Athlete's Mental Guide, Arabic and English editions
Digital PDF · 40 pages · Nothing shipped
30Daily sessions
4Weekly phases
40Printable pages
$29One-time
Sound familiar?

Your skills are there. Under pressure, they disappear.

You play well in training, then tighten up in matches

The same skill that works on a Tuesday falls apart when it counts, and nobody has shown you what to do about it.

One mistake turns into three

You're still thinking about the last error while the next play is already happening.

Nerves drain you before you start

A racing heart, heavy legs and loud thoughts in the warm-up, and you read all of it as a bad sign.

Your focus drifts when it matters most

Your attention goes to the scoreboard, the coach and the stands instead of your next job.

These are mental skills. You can train them the same way you train speed or strength, with a few focused minutes every day.

What's inside

Four weeks. One skill at a time.

Each week builds on the one before. Every day has a short lesson, a quote from a top athlete, and three practical steps you use in training that day.

01
Days 1–7

Foundation & Focus

Your reason to play, control over what's yours, process goals, daily discipline, self-talk and focus.

02
Days 8–14

Managing Pressure & Stress

Reading your body, breathing to reset, reframing nerves and a routine for after mistakes.

03
Days 15–21

Visualization & Routine

Imagery with every sense, rehearsing hard scenarios, cue words and your competition-day routine.

04
Days 22–30

Executing in Decisive Moments

Confidence built on evidence, flow, trusting your training, recovery and your plan for the season.

Look inside

Designed to be used, not just read

Try a day

This is Day 12, exactly as it appears

Day 12

Your Post-Mistake Routine

The core lesson

The first mistake rarely costs you the match. What costs you is the second and third mistakes, because they happen while your mind is still stuck on the first one. Every athlete makes mistakes. The difference is how fast they come back.

“When you're playing a point, it is the most important thing in the world. But when it's behind you, it's behind you.”Roger Federer
Today's protocol
  1. Design your routine. Acknowledge the mistake in one word, release it with a physical action and a reset breath, then return with a cue word like “Next.”
  2. Carry it with you. Write your routine on a small card and keep it in your bag.
  3. Repeat it today. Use it after every mistake in training, however small, and count how many times.
Who it's for

Made for athletes who compete

Competitive athletes

Ages 14 and up, in any sport, who train hard and want to perform the same way when it counts.

Parents

A clear daily structure you can give your child, without needing to coach them yourself.

Coaches and academies

A ready-made mental training block for your squad, with weekly team sessions in the Coach's Kit.

Ruwa Farouki

About Ruwa Farouki

Founder, ICON Mental Performance

Ruwa holds a Master's degree in Sport & Performance Psychology and works with athletes, coaches, and sport organizations to help athletes develop the mental skills they need to perform at their best.

Through her work, she has seen firsthand how confidence, focus, and the ability to handle pressure can shape an athlete's experience, both on and off the field.

She created these resources to make evidence-based sport psychology practical and accessible, giving athletes, coaches, and parents strategies they can understand, trust, and put into practice.

Choose your edition

Start Day 1 tonight

One-time payment. Your download link arrives straight after checkout.

English edition

English Edition

$29 USD
  • All 30 days, 40 pages
  • Progress tracker and Athlete Statement
  • Print it or use it on a tablet
Buy English
Best value Arabic and English editions

Arabic + English

$39 USD
  • Both full editions
  • Ideal for bilingual families and schools
  • Save $19 on buying both
Buy both
Arabic edition

Arabic Edition

$29 USD
  • Written in Modern Standard Arabic
  • All 30 days, 40 pages
  • Print it or use it on a tablet
Buy Arabic
Secure checkout Instant download Card and Apple Pay

Coach's Kit · $59

For coaches running the program with a squad. Includes the 30-day guide plus a Coach's Guide with a ready-made team session for each week, a Parent Guide, printable pre-competition cards and a squad tracker.

Get the Coach's Kit
Questions

Before you buy

How do I get the guide?

Straight after payment you receive a download link by email. Save the PDF to your phone, tablet or computer.

Can I print it?

Yes. It's designed on A4 pages, with lined space on every day for your notes.

What age is it for?

Competitive athletes aged 14 and up. Younger athletes can use it with a parent or coach reading alongside them.

Does it work for my sport?

Yes. The skills apply to any sport, individual or team. The examples cover football, tennis, swimming, basketball and more.

Are the Arabic and English editions the same?

Yes, the same 30 days in each language. Choose the one you'll read most easily, or get both.

Do I need a coach to use it?

No. Each day explains what to do and why, and the protocol fits into your normal training.

$29 USD
30 days of mental training · Instant download
Get the guide